The music platform where creators are stakeholders.
Not products.
Guild is building the post-label music economy. AI-powered creator tools. On-chain ownership. A token model that actually aligns incentives. 2,500+ artists in beta.
The creator economy is a $480B market. Artists see 12% of it.
Goldman Sachs projects the creator economy at $480 billion by 2027. Music streaming alone surpasses $30 billion annually. Metaverse entertainment is projected to hit $800 billion by 2030.
But here's the number that matters: artists capture just 12% of the revenue their work generates (Citigroup). The rest goes to labels, distributors, platforms, and algorithms.
That's not a market inefficiency. That's a structural problem. And structural problems get solved by new infrastructure — not better playlists.
Guild is that infrastructure.
The operating system for the creator economy.
Guild combines what the current landscape offers in fragments:
The creation tools of BandLab. The distribution of DistroKid. The direct-to-fan model of Patreon. The tokenized ownership of Sound.xyz. The AI automation that nobody else has.
All in one platform. All on-chain. All creator-owned.
$GILD — The token that powers the creator economy.
| Allocation | % | Cliff | Vesting |
|---|---|---|---|
| Ecosystem | 25.0% | 3 mo | 3 mo |
| Team | 25.0% | 12 mo | 48 mo |
| Treasury | 17.14% | 3 mo | 24 mo |
| Liquidity | 7.5% | 0 | 0 |
| Pre-Seed | 7.36% | 9 mo | 36 mo |
| Pre-Token + Warrants | 7.0% | 9 mo | 36 mo |
| Staking | 5.0% | var | var |
| Public Sale | 4.0% | 0 | 0 |
| Advisors | 2.0% | 12 mo | 48 mo |
25% ecosystem allocation
Weighted heavily toward community and platform growth
12-month cliff + 48-month vesting for team
Aligned with long-term building, not quick exits
5% staking rewards
Utility-driven hold incentive across use cases
Dual-token model
$GILD (fungible utility) + Access Passes (NFT lifetime access)
Built by operators, not speculators.
Technology Stack
The landscape is fragmented. Guild unifies it.
| Feature | Guild | Audius | Sound.xyz | Royal | DistroKid | BandLab |
|---|---|---|---|---|---|---|
| Creation tools | ||||||
| Distribution | Partial | |||||
| On-chain ownership | Partial | Partial | ||||
| AI tools | ||||||
| Automated splits | ||||||
| Token economy | $GILD | $AUDIO | ||||
| Fan co-ownership | ||||||
| Gamification |
Layer 1 IP protocols like Story have captured attention with $50T+ TAM projections. But protocol before demand doesn't work. Guild solves current creator problems with UX that naturally leads to blockchain adoption — not the other way around.
Already in motion.
Roadmap
Platform public launch + initial token warrants + pools
Post-token marketing + collaborative AI capabilities
Online registry development + Web2/3 integrations
Native fan and financial supporter experiences
Hard questions. Honest answers.
The creator economy needs new infrastructure. We're building it.
$17M backed. 2,500+ artists. Live product. Pre-TGE.